IFO4
Loading...The portion of total addressable market that an organisation can realistically reach given its current product, distribution, and operating posture. SAM excludes geographies, segments, and use cases the organisation does not yet serve. The federation requires SAM to be derived from TAM via documented exclusion logic, with each exclusion category quantified under MEV-Annex:4.1. SAM expansion claims tied to product launches or geographic entries must include a target date and a measurement approach. Federation accreditation rejects SAM figures that exceed the TAM derivation chain.
A natural extension of the TAM construct in late twentieth century strategy literature; the labels were popularised by venture capital diligence frameworks.
Federation members reporting SAM disclose the TAM-to-SAM exclusion logic in the same document. SAM expansion claims include target date, measurement approach, and current attainment. Exaggerated SAM claims are challengeable under TGS-002:2.3.
@misc{ifo4_glossary_serviceable_addressable_market,
title = {{Serviceable Addressable Market}},
author = {{IFO4 Federation Editorial Board}},
howpublished = {{IFO4 Federation Glossary, slug \texttt{serviceable-addressable-market}}},
year = {2026},
url = {https://ifo4.org/glossary/serviceable-addressable-market},
note = {Category: Capital; key: ServiceableAddressableMarket}
}Federation members and accredited practitioners may challenge any entry under TGS-002:1.7. Filed challenges are routed to the editorial board, triaged into the revision register, and resolved in writing on the public docket. The slug remains stable through any revision.